Y’all Pick
Brand Identity Campaign
The Y’all Pick campaign for ChangeSC is an initiative that falls under the umbrella of the South Carolina Department of Agriculture (SCAG). Created with the goal of connecting more people to local, fresh food, the Y’all Pick, at its core, a series of strategically targeted pop-ups with purpose.
Role: Designer
Created in conjunction with
Chernoff Newman and ChangeSC
Logo Design
To drive people to our branded food outposts, the campaign featured brand assets that were welcoming, encouraging, and inspired by traditional (Thank You Thank You) grocery bag look-and-feel.
I collaborated with Chernoff Newman’s Creative Team to develop the logo for Y’all Pick.
Social Media Instagram & Facebook
ChangeSC leveraged social media to connect local farmers with residents, fostering healthier and more sustainable eating habits throughout South Carolina.
I collaborated with the Chernoff Newman social and creative team to develop various social graphics. The primary goal was to build a visually cohesive feed that was both informative and brand aligned.
Brand Application
