SOAR Airlines
Branding • UI Design • Animation
Concept for: Delta Airlines
SOAR Airlines is a sub-brand of Delta Airlines designed exclusively for frequent business traveler.
The challenge: Delta's existing brand is built for everyone. SOAR needed to feel distinct enough to communicate to an audience that prioritizes speed and luxury, while functioning under the Delta umbrella.
The goal was to develop a complete visual identity system and branded deliverables to emulate the full experience of a premium business traveler, from the check-in line to 35,000 feet in the air.
Visual Identity
Logos
Typography
Color Palette
Plane Wrap
Digital
Apple Widgets
With the click of a button, the SOAR Airlines’ Apple widgets can get you anywhere in the app.
The app provides four sizes: two small, a medium, and a large widget.
Mobile App
Digital Billboards
Outcomes
When SOAR Airlines was pitched to a board, 100% of them said the solution created a clear information hierarchy, 100% said it was easy to achieve user goals, and 4.88/5 said they were confident using the product without hesitation.